Policy
Privacy Policy
Last updated: March 2025
This Privacy Policy explains how Alvero Ltd ("we", "us", "our") collects, uses, and protects information about you when you visit our website (www.alveroltd.com) and when you purchase digital products from us.
We are committed to protecting your privacy and handling your personal data in accordance with applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.
1. What Data We Collect
We collect the following categories of personal data:
Order and Checkout Data
When you purchase a product, we (or our payment processor) collect your email address, name (if provided), and payment information. We do not store your card details — these are handled directly and securely by our payment processor.
Contact and Support Data
If you contact us via email, our contact form, or WhatsApp, we collect the information you provide — typically your name, email address, and the content of your message.
Website Usage Data
We may collect basic analytics data about how visitors use our website (such as pages visited, browser type, and general location) using cookie-based analytics tools. This data is used in aggregate to understand site performance and is not used to identify individual visitors.
2. How We Use Your Data
We use your data to:
- Process your order and deliver your digital products by email
- Respond to support enquiries and customer service messages
- Comply with legal obligations (such as maintaining transaction records)
- Improve our website and product offering based on aggregate usage data
We do not use your personal data for unsolicited marketing without your consent. We do not sell or rent your personal data to third parties.
3. Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract performance — to process your order and deliver your purchased products
- Legitimate interests — to respond to enquiries and maintain basic website analytics
- Legal obligation — to retain transaction records as required by UK law
4. Third Parties
We use the following third-party services in the operation of our business:
- Payment processor (e.g. Stripe): handles payment card data securely. We do not receive or store your card details.
- Email delivery service: used to send order confirmation and download link emails
- Analytics: basic, privacy-respecting website analytics to understand traffic patterns
When you purchase a Canva or Notion template, you will access that product via the respective third-party platform (Canva or Notion). Your use of those platforms is governed by their own privacy policies.
5. Cookies
Our website may use cookies for basic functionality (such as remembering your session state) and for analytics purposes. By using our website, you consent to the use of cookies as described here.
You can disable cookies in your browser settings, although this may affect the functionality of parts of the website.
6. Data Retention
We retain your order data (including your email address and purchase record) for as long as required to fulfil legal obligations and support enquiries — typically up to 7 years in line with standard UK accounting and tax record-keeping requirements. Contact and support messages are retained for as long as necessary to resolve the relevant issue and then deleted.
7. Your Rights
Under UK GDPR, you have the following rights with respect to your personal data:
- Right of access — to request a copy of the personal data we hold about you
- Right to rectification — to request correction of inaccurate data
- Right to erasure — to request deletion of your personal data, subject to legal obligations
- Right to object — to object to certain processing of your data
- Right to data portability — to request your data in a portable format
To exercise any of these rights, contact us at support@alveroltd.com.
8. Contact
For privacy-related queries, contact us at support@alveroltd.com.
Alvero Ltd71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom